The Russo Brothers’ production company AGBO is set to forge a “major” partnership with SXSW London, introducing its unique cross-medium approach to the festival’s second edition this June. The creative force, which encompasses artists, craftspeople and engineers operating in cinema, TV, gaming and interactive media, will develop programming examining the evolution of narrative, digital innovation and gaming. Anthony and Joe Russo, who founded AGBO in 2017, will attend in attendance alongside collaborator Donald Mustard, the former creative director at Epic Games. The collaboration arrives as the brothers put finishing touches on “Avengers: Doomsday,” their highly anticipated major film scheduled on 18 December. SXSW London takes place 1 to 6 June in Shoreditch.
A Significant Collaboration for Worldwide Content Creation
AGBO’s partnership with SXSW London represents a pivotal juncture for the festival, cementing its standing as a centre for groundbreaking artistic voices. The collaboration unites one of Hollywood’s leading creative studios with a venue dedicated to examining the convergence of entertainment, technology and digital culture. Angela Russo-Otstot, AGBO’s creative director, emphasised the firm’s vision: “Storytelling in the modern era is not confined to a one format — it’s expansive, interconnected, and perpetually changing.” She highlighted how SXSW London’s global reach and the UK’s strength in arts and technology make it the perfect platform for presenting AGBO’s diverse creative methodology to contemporary narrative.
Katy Arnander, chief programming officer at SXSW London, commended the partnership as transformative. “This is a significant collaboration, bringing some of the most prominent figures in global storytelling into the programme,” she said. AGBO’s track record speaks for itself, with credits including “Avengers: Endgame,” “Everything Everywhere All at Once,” and the “Citadel” franchise, collectively generating over £5.5 billion at the global box office. The company’s dedication to creating immersive narrative worlds across film, gaming and digital platforms complements SXSW London’s goal of champion creators shaping the future of entertainment.
- AGBO’s portfolio spans film, television, gaming and interactive entertainment
- The Russo Brothers established the company in 2017 with shared creative vision
- Partnership explores narrative innovation across diverse artistic fields
- UK serves as key player in arts, technology and gaming sectors
AGBO’s Broad Creative Realm
From Major Motion Pictures to Immersive Gameplay
AGBO functions as a collective of artists, craftspeople and engineers working across multiple creative disciplines, significantly altering how contemporary narrative progresses. Following its establishment in 2017 by Anthony and Joe Russo, the company has developed a characteristic strategy that transcends traditional entertainment boundaries. Rather than limiting narratives to one medium, AGBO constructs linked worlds spanning cinema, television, gaming and immersive digital experiences. This cross-disciplinary approach has proven remarkably successful, with the company’s work reaching remarkable international scale and cultural influence across diverse audiences worldwide.
The scope of AGBO’s creative output demonstrates its adaptability and drive. Beyond the Marvel universe, the company has delivered acclaimed films including “Everything Everywhere All at Once,” the action-thriller film “The Gray Man” and the international spy series “Citadel.” Upcoming ventures include “Extraction 3,” “Tygo” and “Mercenary,” together with the long-awaited “Avengers: Secret Wars” undergoing pre-production. This diverse portfolio demonstrates AGBO’s ability to navigate both blockbuster tentpoles and innovative independent ventures, positioning the company as a genuinely innovative force in current entertainment production and creative innovation.
- “Avengers: Endgame” and “Avengers: Doomsday” represent flagship cinematic achievements
- Interactive and immersive platforms extend storytelling beyond conventional cinema
- Global “Citadel” franchise showcases worldwide reach and cross-cultural resonance
- Over £5.5 billion generated at worldwide box office across all projects
- Donald Mustard, ex Epic Games Chief Creative Officer, bolsters partnerships in gaming and technology
The Russo Brothers’ Vision for Transmedia Storytelling
Anthony and Joe Russo have repeatedly advocated for a innovative strategy to modern storytelling, one that recognises storytelling doesn’t exist within single formats. Their establishment of AGBO in 2017 solidified this philosophy into a tangible creative enterprise, drawing elite creative talent, engineers and craftspeople committed to exploring storytelling’s unlimited possibilities. The brothers’ emphasis on interconnected, expansive storytelling universes has substantially transformed how people experience entertainment, whether through cinema, television, gaming or engaging digital environments. This ambitious approach has become ever more prominent within the industry, encouraging competitors and collaborators alike to reassess traditional production methodologies and pursue greater innovation and audience engagement.
The collaboration with SXSW London represents a meaningful endorsement of the Russo Brothers’ creative philosophy on an global platform. By bringing AGBO’s multifaceted capabilities to the festival, they aim to involve emerging creators and seasoned professionals in discussions regarding storytelling’s future trajectory. The inclusion of Donald Mustard, formerly chief creative officer at Epic Games, further strengthens this direction, bridging cinematic storytelling with advanced gaming innovations and immersive design. This coming together of creative minds positions AGBO at the forefront of entertainment innovation, demonstrating how conventional cinema can blend effortlessly with gaming, technology and immersive experiences to produce richer, more engaging narratives.
Upcoming Initiatives and Industry Impact
The Russo Brothers’ project pipeline demonstrates remarkable ambition and diversity, with numerous prominent projects in various stages of development. “Avengers: Doomsday,” releasing in December 2026, constitutes the immediate focus, whilst “Avengers: Secret Wars” advances through pre-production. In addition to these Marvel projects, AGBO keeps developing fresh properties including “Extraction 3,” “Tygo” and “Mercenary,” each demonstrating the company’s dedication to innovative storytelling across genres and formats. This broad slate ensures continued creative drive and industry relevance for years to come.
| Project | Status |
|---|---|
| Avengers: Doomsday | Post-production |
| Avengers: Secret Wars | Pre-production |
| Extraction 3 | Development |
| Tygo | Development |
| Mercenary | Development |
SXSW London’s Evolution as a Creative Hub
SXSW London has swiftly positioned itself as a leading hub for creative development since it began, attracting industry leaders and new voices from worldwide. The festival’s follow-up event represents a critical juncture in its growth, with the AGBO partnership indicating the event’s increasing impact within the creative industry. By staging talks about the evolution of narrative, digital innovation, and gaming, SXSW London has positioned itself as far beyond a standard film showcase—it’s become a meeting point where creative professionals, technologists, and innovative minds come together to shape the entertainment landscape of the future.
The festival’s location in Shoreditch, London’s creative heartland, underscores its focus on fostering innovation and artistic excellence. As Katy Arnander, chief programming officer at SXSW London, highlighted, the partnership with AGBO marks a significant collaboration bringing influential voices into the programme. The festival’s approach aligns perfectly with AGBO’s emphasis on developing expansive storytelling landscapes across multiple disciplines. This strategic positioning ensures SXSW London maintains its appeal to world-class talent and providing programming that appeals to established professionals and emerging creative pioneers alike.
- Cross-disciplinary storytelling spanning film, gaming, and online channels
- Platform for up-and-coming talent and established industry figures
- Emphasis on innovative technology and engaging interactive content
- Recognition of the U.K.’s creative, technological, and gaming industries